Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Detox Shampoo (300ml), a revitalising formula that offers the ultimate deep clean for a full-head refresh.
The reset your locks have been longing for, OUAI's Detox Shampoo (300ml) helps to cleanse away dirt, excess oil and product build-up.
If shampoo was a car wash service (bear with us here), this would be the equivalent of a full valet. A once-a-week treatment, its gentle formula boasts apple cider vinegar to help cut through product build-up and neutralise shine-compromising hard water deposits while hydrolysed keratin works to support brittle or heat-weakened tresses. Expect to be left with locks that feels soft, silky and ready for action. Plus, it's infused with the brand's signature Melrose Place fragrance, a harmony of rose, lychee, bergamot, cedarwood and white musk... it's the perfect final flourish.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
This product has been reformulated and does not contain Butylphenyl Methylpropional.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather a coin-sized dollop of Detox Shampoo in your palms. Use your fingers to part the hair and apply the product as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
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OUAI Detox Shampoo 300ml
31.60€
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
A decent detox shampoo
This is actually quite nice. I can't say that it has drastically changed my hair, but it's not bad at all. Doesn't make my scalp feel weird and leaves my hair feeling clean.
by Ugne Verified Purchase
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Great!
Ouai starts to grow on me. I have a feeling it's might take off my shelves all other products, even more expensive brands btw. This one cleans very well the hair and the Scalp. I don't think it can be used too often though, it might be a bit drying. But after you use it the hair feels amazing, it's definitely clean and easily manageble
by Cat Verified Purchase
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Effective
Using once a week followed by my usual shampoo, leaves my hair lighter and feels really nice, never dry, I would repurchase
by Lucia Verified Purchase
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Mmm no..
The first and second time I tried this shampoo made my scalp very itchy so I stopped using it. Now I have an entire bottle which I can t use no more. The only positive think is the fact it cleaned my hair very well.
by B Verified Purchase
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The Shampoo is OK
It is ok it doesn't deliver not he oily hair. I would repurchase but the price for the quality is not exactly amazing.
by Kate Verified Purchase
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best detox shampoo
i bought this one after trying the K18 detox shampoo and can say without a doubt tat this is faaaar better. It leaves my scalp very clean without it feeling stripped or dry. foams up nicel and pretty quick. has a nice but subtle smell. doesn't irritate my skin which is definitely a problem i found with te k18 /
by yas Verified Purchase
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Refreshed hair and scalp
I use this shampoo once a week, mostly after a workout or having used dry shampoo for a few days straight. It leaves hair and scalp feeling squeaky clean and refreshed! However, make sure to use a nourishing hair mask or conditioner on your ends afterwards to prevent them from drying out!
by LB Verified Purchase
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Best
Detox shampoos don’t get better than this. A must have in everyone’s shampoo wardrobe. Can’t live without mines.
by Abby Verified Purchase
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great shampoo
It leaves my scalp very clean and fresh. Besides, it smells great!
by Carolina Verified Purchase
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love it
this is my first time using this shampoo and i’m honestly impressed. my hair is extremely fine and oily (it gets very greasy after two days) and i can’t just use any shampoo, but this one leaves my hair feeling soft and clean. it smells very good without being a strong scent. i’m using it once a week and it’s perfect for me.
by susi Verified Purchase
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