DISCOVER HERLUM

Founded by Brazilian native Isadora Belfort, Herlum is the beauty brand that melds her Brazilian heritage and vast beauty industry knowledge. Offering natural, delicately scented must-haves that elevate your self care rituals, Herlum is inspired by Isadora’s childhood memories in Brazil. From the iconic Copa Dew Oil packed with cold-pressed, antioxidant rich rosehip and buriti oil, to the brand's hydrating hand and body wash, everything from this minimalistic brand is created to uplift your mood and enhance your self care practices.

MEET HERLUM’S FOUNDER

Herlum founder Isadora Belfort often recalled the scent of picking berries from jaboticaba and tamarind trees in her family’s gardens. It was this deep-rooted memory that inspired her to bring the unique and tropical aromas from Brazil into her self care routines. Becoming absorbed in the art of scent making and using her vast knowledge of the beauty industry, Isadora collaborated with a leading laboratory in Britain to develop Herlum and its soul-soothing selections.

HERLUM’S BESTSELLERS

Made in England but featuring murumuru butter from the Amazon, the gentle Hand & Body Wash lifts away the day's daily dirt and grime while leaving a lingering fragrance on the skin. With a coconut-based soap that refresh instantly, this bathroom must have won’t leave your limbs feelings tight, dry and irritated but soft, smooth and deeply nourished. Keeping the softness going is the accompanying Hand & Body Lotion. Infused with a rainforest inspired scent of freshly sliced grapefruit and creamy sandalwood, this deeply hydrating limb-lover delivers deep and long-lasting hydration that doesn’t feel sticky or greasy.